Need A Little

Visual Identity & Animated Clip for “Need A Little” by Teddy Neguse

This project included both a animated music video and a visual branding concept for the well-known Israeli artist Teddy Neguse, a rising voice in the local hip-hop and soul scene. His song “Tzarich Ktzat” (Need a Little) is a vibrant anthem about freedom, escape, and emotional release.

We created a rich visual world that captures the spirit of the song through expressive illustration, motion design, and custom-made typography. The animation combines frame-by-frame and cutout techniques, portraying a surreal, dreamlike summer city where people break free from daily constraints and transform into birds — symbols of joy and liberation.

Alongside the clip, we developed a fresh visual identity for the artist, inspired by the song’s atmosphere — colorful, bold, slightly messy, and full of life. The result is a cohesive visual experience that amplifies the song’s message and gives it a unique, memorable aesthetic.